Search Engine Optimization - What?

What is our real job for you? Sales...we are your salesforce on the web. How we do it really doesn't matter, what matters is if your sites sells itself, your product and you have a return on your investment. Even if it is not a direct sale with an ecommerce store, you have to have sales from your site to make it worthwhile. How do we do that you might ask? There are two sides to the answer: first we have to optimize your site to make it search friendly and second we have to find the right marketing method to sell your site.

Search Engine Optimization: The term "Optimization" is many times overused and misunderstood. Search Engine Optimization (S.E.O.) is the method a company, like CCS, uses to basically put all your keyword "Ducks" in a row on your website. This prepares your site by making it search engine friendly and ready for the search engines to visit. CCS' method is a customized process that varies depending on each company's website needs and budget.

Here are some of the criteria that we incorporate into reworking your site. Which ones we use will depend on your site's needs:

  • An initial ranking report to find out where your site ranks today based on your most important keywords.
  • Personalized Web site review and optimization to identify possible trouble spots.
  • Customized page optimization services for all pages of your site.
  • Customized keyword analysis to define the best keywords and phrases for your business site.
  • Creation of targeted, optimized META tags including title, keyword and description.
  • Creation of a search engine friendly site map
  • Manual submissions to the top search engines & directories.
  • Submission to secondary engines and targeted directories.
  • Follow-up and on-going manual submissions to keep your ranking.
  • Reciprocal linking to build your link popularity and further boost your rankings.
  • Set up, submission and monitoring of keyword bidding on Pay Per Click sites such as Overture and others.
  • Researching other marketing opportunities on the web specific to your industry or needs.

Marketing: CCS Search Marketing looks at a broad spectrum of marketing methods on the web and suggest the tools that best fit your needs in branding and marketing your site. Marketing promotes branding which is important for your company no matter the size. Branding is the consistent presentation of your company image within all that your company does, how it acts, and it's collateral material (brochures, business cards, products, people, office, website, etc.), in a manner so as to be easily understood and instantly recognized by your target audience. When your site is marketed well on the internet, it sells product, furthers company branding and shows a high return on investments. That is our goal in developing or preparing your site for the internet.

The CCS Search Marketing includes, but is not limited to:

  • Website Analysis
  • Website Optimization for Natural Traffic
  • Website Submission to Top Search Engines
  • Pay-per-click · Paid Inclusion
  • Rank Monitoring
  • Link Poplularity
  • Email and Newsletter Marketing
  • Reports and Recommendations
  • Competitor Monitoring, Analysis and Reporting

Now your real job is to decide when we will promote your site...call us or email us now!

 

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